How to Make Marketplace Infographics: Step-by-Step Guide 2026

You've probably noticed: on Wildberries and Ozon, your category neighbours' product cards look like mini-landing pages, while yours might look a little plainer. The difference usually isn't the product — it's the infographic, those slides shoppers swipe through after the main photo. In this article we'll cover how to assemble a set yourself, what's required of the source photo, and which tool is justified when. If you'd rather skip the theory and see real examples, check the infographic gallery.

A small terminology note before we go deeper. A product card is the listing's full page on a marketplace. A slide is one image in that card's carousel — designed with a headline, icons, and accents. Sozdai and other AI generators produce slides one at a time. A complete card usually has 5–6 slides, so you'll do several passes through the generator.

Tool comparison

A short table to anchor things, then we'll go deeper on each option.

The choice depends less on money than on how many products you have and how strict your brand style is. For one product per quarter you can hand it to a freelance designer and not overcomplicate. If a dozen new SKUs land every month, doing it without automation hurts — I've seen this with seller friends more than once.

Step 1. Preparing the product photo

Everything starts with the source shot. If the photo is bad, even the best tool can't pull a miracle out of it, so the ten minutes you spend on a decent shoot pay back.

Wildberries' requirements: minimum 900×1200, but better to shoot 1200×1600 or higher. Aspect ratio strictly 3:4, JPG or PNG formats, up to 10 MB per file. Maximum ten media items in the carousel, including both photos and infographic slides.

Ozon's requirements are slightly looser: minimum 700×900, recommended 1500×1500, up to fifteen files per card. Same format, 3:4, JPG or PNG.

How to shoot. The main thing is daylight from a window or an ordinary lightbox so there are no harsh shadows. Background plain and light — the simpler, the easier it is for the neural net to swap it later. Hold the camera perpendicular to the product, no tilt. Take three to five angles: the surplus comes in handy even if you only formally need one for the generator.

A small detail people often miss: wipe the product clean of dust and fingerprints. On a white background even barely visible lint reads as a defect.

Step 2. Choosing a tool

Photoshop or Figma

The pros are obvious: full control, brand consistency, any effects you can imagine. The cons too: the learning curve takes dozens of hours, and even a designer spends an hour on one neatly composed slide without a pre-built template. So it's a viable path, but definitely not for one person trying to launch a first product.

Canva or Supa

Template editors run on drag-and-drop. Open it up, pick a marketplace-ready layout, change the texts, download. You'll assemble the first slide in half an hour. The problem is that popular templates get used by everyone in your category, and your card ends up indistinguishable from the neighbour's. If you want something of your own — building from scratch — speed drops to Figma levels.

AI generator

With Sozdai the idea is a bit different. The neural net itself looks at your product, identifies the category, pulls out features, and suggests headlines and copy. You're left to tweak what you don't like and download the PNG. Time-wise that's one to two minutes per slide; cost-wise the first slide is free, then it's cheap per piece.

One slide per pass is an important detail. For a full card of 5–6 slides you do that many passes, each time shifting the focus: first one with the main benefit, second with specs, third with a use case, and so on.

This path has a downside too. If you have a strict brand book with proprietary typography and specific colours, the AI will produce something good in general — but "good in your brand specifically" you'll have to fine-tune by hand. For 90% of sellers this isn't an issue, but worth knowing.

Step 3. Making a slide in Sozdai

In practice it looks like this:

1. Upload one product photo. Needs to be 900×1200 or larger; everything else is optional.
2. The service analyses the shot. Within ten to twenty seconds it understands the category, finds features, writes draft copy. You see this draft right away and can edit it.
3. Pick a style from three presets. Minimalist, bold, premium. Each can be customised after.
4. Get the finished slide — one PNG in 3:4 format, 1200×1600. Download immediately or open the editor to tweak texts, colours, layout.
5. Repeat for the remaining slides in the card, shifting the focus each time (specs, dimensions, use case).

Try it on your own product → — first slide without registration, no card required.

Common mistakes

From what I regularly see in other people's cards, a short list. Seemingly obvious things, but they're exactly what cuts conversion:

• Slide overload. Five bullets, three icons, captions in tiny font. The eye doesn't know where to look. Remember the rule: one slide, one thought.
• Text too small. Buyers look from a phone, slide about seven centimetres tall in the feed. Anything smaller than 32 pixels on the 1200×1600 source reads as a blurry blob.
• No contrast. Grey text on white background, light blue on light blue. Check how it looks on a phone in sunlight — the picture is often grim.
• Cloning competitors. If everyone in the category does "flat minimalism with blue", yours doing the same won't add points. Look at examples in different styles so you don't copy the neighbour.
• No technical info. On WB and Ozon the buyer barely reads the description. Everything important — dimensions, composition, compatibility — has to be on the slides. If it's not there, it's effectively not there at all.

FAQ

How much does a marketplace infographic cost?

Through a freelancer — usually 3,000–7,000 rubles for a set of 5–6 slides per product, plus a three-to-five-day wait. In Sozdai the first slide is free, then you pay only for finished slides, around $0.25 each. In Canva you pay a subscription of about $5 a month plus your own time.

Can I do it without design skills?

In an AI generator or Canva — yes. In Photoshop without experience it won't fly; you'd need a month or two of learning to a usable result.

Do I need different infographics for WB and Ozon?

No, if you make them in 1200×1600 in 3:4 from the start. That size fits both. The only differences are the count (WB up to ten media, Ozon up to fifteen) and the tone: on Ozon you can be bolder with accents, on WB it's better to stay restrained.

How long for a whole card?

In Photoshop or Figma — two to six hours for a full set of 5–6 slides. In Canva — one to one-and-a-half hours. In Sozdai — ten to fifteen minutes, about a minute or two per slide.

How do I sign in to Sozdai later?

After the first generation the service offers to save the result. To do that you sign in on the login page. Options: email, SMS, Telegram, Yandex ID, VK.