Rich content

What it is

Rich content is a product description in image blocks that Ozon and WB show below the card photos. In Sozdai the AI plans 3–7 sections from the product analysis and photos, you review and edit the plan, and then Sozdai draws the section images in one style and prepares the export: JSON for Ozon, an image archive for WB.

Rich content is available for WB · Ozon · YM products. Avito listings don't have it. The plan needs at least one product photo.

Open it with the “Rich content” tab in a product's project, or the “Rich content” item in the “Create” section of the sidebar (on a phone — the “+” button at the bottom, then “What do you want to create?”). Inside an open product the item goes straight to the tab; anywhere else it opens the “Which product is it for?” window.

The plan

The first time you open the tab, the AI plans right away (“Planning…”); after that the tab opens your latest set. Each section is a card: a number, a format (“Wide”, “Square” or “Vertical”), a headline and an idea — what the image will show. Click the idea to read it in full.

• The headline is edited right in the card.
• Order — drag a section by the ⋮⋮ handle on the left (on a phone — long-press the handle). The first section is pinned: it sets the style of the whole set, it can't be moved or turned off, and it's always wide.
• The checkbox on the right turns a section on and off. You need 3 to 7 sections turned on — otherwise the start button says “You need 3 to 7 sections”.
• The ⋯ menu of a section:
  • “Rewrite this section” — the AI rewrites only this section, keeping the rest of the plan, the product facts and photos in mind. The wish can be left empty. Free.
  • “Pick from the catalog” — ready-made layouts: “Product and specs”, “Numbered kit contents”, “Problem → solution”, “How to use” and more. The AI rewrites the section using the chosen layout. Free.
  • “Edit in detail” — every field by hand: headline, section text, items (one per line), “What's in the picture” and format.
  • “Move up” / “Move down” — move a section without dragging.
• “Change the plan” — type or dictate what to change in the whole plan, for example “add a care section, less text”, and click “Rebuild the plan”. The AI plans again. Free.

Settings

Below the plan is “More settings”:

• “Model” — Flash or Pro. Pro takes longer but renders fine detail and small text better.
• “Text”: “On the images” — headlines and texts are drawn on the section images; “Separate text” — only the first image carries text, and for the other sections Ozon and WB show the text next to the images, where it stays editable.
• “Style” and “Background” — “Auto” or your own choice, as in the card settings.
• “Wishes” — general wishes for the images, for example “light background, more air”.

Creating

Click “Create rich content · N 💎” at the bottom of the screen. The total is the number of sections turned on times the price of a section, and it's charged at once. The first section is drawn first — it's labelled “Sets the style” — then the rest follow in its style, three at a time. Progress shows in the “Creating section N of M…” line.

You can close the page — the sections will appear here when you come back.

Preview and edits

The preview shows how the rich content will look on the marketplace. On a computer the “Desktop” / “Phone” switch changes the preview width; on a phone the preview is always the phone one. In “Separate text” mode the text sits next to the images, the way the marketplace shows it.

A finished section has three buttons — on a computer they appear when you hover over the image, on a phone they sit below it:

• “Redo” — describe what to change, for example “bigger product”, and click “Redo · N 💎”. If you redo the first section, the other sections keep their current style. If the redo fails, the previous image stays and the 💎 come back.
• “Edit text” — headline, text and items. In “Separate text” mode, sections from the second one on save text for free with “Save”. If the text is drawn on the image (“On the images” mode, and the first section in either mode), the section is redrawn: “Save and redraw · N 💎”.
• “Download” — the section image.

While the set is being created, “Redo” and “Edit text” are unavailable.

Export for Ozon

When the set is ready, the “For Ozon” and “For WB” buttons appear above the preview. In the “Rich content for Ozon” window:

1. Click “Copy JSON”.
2. Open the product in Ozon Seller → “Rich content”.
3. Paste the JSON into the field or the sandbox and press “Check”.
4. Save — or paste the JSON into the “Rich content JSON” template column.

The images in the JSON are links to Sozdai; Ozon fetches them itself. If you need the images as files — “Download images (ZIP)”.

Export for WB

On WB, rich content is assembled by hand in its editor — Sozdai prepares the files for that. In the “Rich content for WB” window:

1. Click “Download for WB (ZIP)”. The archive contains an 800×500 image for the first field of the WB editor, the section images in order and a README.txt file with the widget order.
2. In WB Partners open the product → “Rich content” and add the blocks in order.

In “Separate text” mode there's also a “Copy texts” button — the section texts for WB's text widgets (they're in README.txt too).

WB rejects watermarks, prices, calls to buy and review quotes.

Price

2 💎 per section with Flash, 4 💎 with Pro. The plan, “Change the plan”, “Rewrite this section” and “Pick from the catalog” are free.

• If you don't have enough 💎, Sozdai charges nothing and offers a top-up.
• If a section fails, its 💎 come back automatically — the tile says “Failed, 💎 refunded”. When the set is finished, a “Retry · N 💎” button appears there.
• If the first section fails, the others aren't drawn without it, and the 💎 for all of them come back. Retry the first section first — then retries for the others become available.
• If a server failure or update interrupts the work, the 💎 for sections that weren't made come back on their own in about 15 minutes — even if you closed the page.
• “Redo” and “Save and redraw” cost one section each.

Watermark

Until you've paid for anything, the images carry the sozdai.app watermark — the export windows warn about it. WB rejects such images. The watermark disappears after your first payment, so export the set after it. Details — Credits.

Previous sets

The “Earlier” button at the top opens this product's previous sets: the date and the text mode. “New rich content” builds a new plan; the model, text mode and other settings carry over from the open set.

Only one rich content set or one photo funnel runs at a time. While one is running, a second one won't start: you'll see “A photo funnel or rich content is already in progress — please wait for it to finish”.