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Avito listing mode

Updated · 15 min read

What it is

Sozdai can build not only cards for Ozon and Wildberries, but also listing photos for Avito — including services and rentals. The mode is rolling out gradually: if the “Create” section of the sidebar has “Avito listing — product” and “Avito listing — service”, and the “What are we making?” sheet offers “Product” and “Service or rental”, it's already on for you.

Object type and marketplace are different things:

A third object type is the brand: it has neither a product nor a service, and its only content is the shop profile banner. How to make one is covered in “Avito profile banner”.

How to create one

There are two entry points.

The “Create” section of the sidebar. It has three items for Avito: “Avito listing — product”, “Avito listing — service” and “Avito profile banner” (on a phone the same items are under the “+” button at the bottom, in the “What do you want to create?” sheet, “Create” section). A click opens the add window right away: a project of the right type is created on Avito, with no “What are we making?” question and no pages in between. A service made from the menu gets the “Other” subtype — you can change it later via the badge under the project's title.

The “Create” button in “Projects” opens the “What are we making?” sheet with three options:

From there the usual add-by-photo or manual flow opens. A service has no “By link” tab — services have no supplier listing, only photos or manual entry. Photos are optional for a service: without them AI builds the scene from the “What you do” description, while photos of your work or of you make it more accurate.

How to switch the marketplace

A product's marketplace is visible and changeable in three places:

  1. The “Marketplace” row in the simple wizard's brief — above “Style and settings”, two chips: “Ozon / WB / Ya.Market” and “Avito”.
  2. The badge under the object's title on the product page — clicking it opens the same choice.
  3. The “Marketplace” row in advanced settings — in the step-by-step wizard and in Pro, inside the accordion, above the format row.

All three change the same product field — switching in any one of them shows up everywhere. A service shows a static “Service · Avito” badge and a subtype chip instead (the subtype can be changed).

What changes for Avito

Switching to Avito changes more than labels — it changes the photo's format itself:

The 1:1 frame can be repositioned. With the toggle on “1:1”, the square frame shows the 4:3 photo itself — drag it left or right with the mouse or a finger to choose which part of the shot ends up inside the square. The hint under the frame reads “Drag to reposition the frame”; the keyboard works too — Tab to the frame, ←/→ move by 5 %, Home/End jump to the edge. As soon as you let go the crop is re-saved (“Saving the frame…”), and “Download” gives you the new square. Repositioning is free: nothing is regenerated and no credits are spent.

The 1:1 frame can be zoomed out. The “Zoom out” slider under the frame shrinks the photo inside the square — all the way to the whole 4:3 photo being visible. The empty bars above and below are filled with colour: the top one with the average colour of the picture's top edge, the bottom one with its bottom edge, so they continue the background instead of looking like blank strips. While the photo is still wider than the square you can keep dragging it left and right. It saves the same way — when you let go of the slider, for free.

The same “4:3 · 1:1” toggle and the same drag-to-reposition are available in the object's gallery: open any Avito photo full-screen — the toggle sits above the image, and the “Download” button in the top-right corner gives you exactly the variant and frame position you have selected. “Download” is available in the full-screen view for every photo, not only Avito ones.

Why the square crop matters: in the Avito feed, a listing's first photo is automatically cropped — to roughly 4:3 in the desktop list and to a 1:1 square in the phone grid. That's how most buyers see the listing before they open it. By generating both variants up front, Sozdai keeps important text or the object itself from falling outside that crop.

Avito's rules, baked into the photo

The Avito photo is assembled as a designed piece, not as a snapshot with a dark strip and some text on it. An AI art director sets the style, the palette, the typography and the background to match the type of service: repair and construction — reliability and tidiness, a lawyer or an accountant — calm competence, rentals — readiness and scale. Plates, panels and graphics are part of the design, not a violation. When a service has photos, the AI designer first looks at them, invents the concept for your service and writes the full task for the artist: the person and the object from the photos stay recognisable, and how much the setting, the cropping and the light may change is set by the «How much to change the photo» row below (by default, the same scene with a light touch-up). A background you pick reaches the designer as a wish, while anything you set explicitly in "Style and settings" — style, subject size, headline size, plates and icons — is a requirement; with "Auto" the designer decides.

The photos of your work are evidence, and they stay true: the customer will later see the very same thing. The typefaces, hierarchy, colour, plates, icons and layout are the designer's craft, and there is no holding back there: the lettering is chosen for your service or item the way a professional would set it, not a default font laid over a snapshot.

An item for sale on Avito with photos. When the item was photographed in passing — a jacket crumpled on a bed, shoes on a hallway floor — the AI shows the very same item on the finished photo the way a buyer pictures it: in real life, in use, in its usual setting or neatly laid out. When the shot is already good, the finished photo is built on it. The item itself never changes: the same colour, material, details and condition, signs of wear included — the buyer gets exactly what they see. There is no separate setting for this; if you don't like the presentation, ask in an edit, for example “show the jacket as in my photo”. Item templates («Demonstration», «Benefits and USP» and others) work as before, with their own layouts.

How far the designer may depart from the photo is set by the «How much to change the photo» row in advanced settings («Style and settings» in the simple wizard, «Parameters» in the step-by-step wizard and Pro). It appears only for a service on Avito with at least one photo selected. Four levels: «Keep as is» — your shot is the finished photo, only the text is added and the light is fixed; «Tidy up» (default) — same scene, same frame: cropping, light, clutter removed, nothing painted in, while the lettering and graphics on top of the photo get a designer's full care; «Redesign the scene» — the person and the object stay recognisable while the setting, the cropping and the light are chosen for the idea; «Reimagine from the photo» — the photo gives the idea, the object and the colours, and the scene, the place and the angle are drawn anew. With a style reference and on text-free photos the level has no effect.

The marketplace's rules still hold:

If a service has no photos at all (a lawyer, an accountant, a tutor), the AI invents the scene from the business description. The interface for creating such a service arrives in a later release.

The text check on a finished photo

Sozdai checks every finished Avito photo itself — for free, automatically, and silently. The AI reads the lettering straight off the image and compares it with what you wrote in the brief: the headline and the features. The check asks you nothing and shows you nothing: no line, no button, no tick, and no credits are spent on it.

If the lettering came out garbled, Sozdai reshoots the frame once at its own expense and hands you whichever version reads better: you are still charged once, and only in that rare case does the wait grow by roughly 20–40 seconds.

We show no warnings about Avito's rules: the platform's moderation is lenient, and part of what it objects to on our photos is our own layout slip — you shouldn't be paying to fix that. You can always download and publish the photo — the decision is yours; if the lettering didn't come out the way you wanted, fix it with a regular refine on the result screen.

Special machinery rentals get a different check: their photo is text-free by default, so we simply make sure no lettering ended up on it; that photo is never reshot.

Special machinery: a text-free photo

Special machinery rentals face Avito's strictest rules: the platform won't allow captions on the first photo. So if the “Special machinery rental” subtype is selected when creating a service, the first photo is made text-free by default — just the machine itself, its real surroundings, and nothing else. There's a separate line about this above the generate button in the brief.

A styled variant with a headline and features is still available: on the result screen, the second button is called “Another variant with text”. It costs the same as a regular generation (not two), and produces the same photo but with captions — the kind you'd use as the second or third photo of the listing, where text is already allowed.

In the step-by-step wizard and in Pro the rule works the same way, but text is drawn if the headline or the features are not empty — there you control the photo's contents explicitly.

The subtype hint

When a service is created from a photo, the AI also guesses its subtype. If its guess differs from the one you picked, a single line appears under the subtype chip in the brief: “AI thinks this is “Special machinery rental”” with two buttons.

The line is shown once: after any answer it disappears and never comes back. The subtype can still be changed at any time — through the same badge under the object's title.

What to use as the first photo

For a service — a photo of the finished work, the object, or the specialist: whatever should end up on the finished photo. Pick several photos of a service and each of them ends up on the finished photo: the first one leads the composition, the rest share the frame. For a product on Avito, the same rule applies as for a marketplace: the first photo is the basis of the card, best left unchanged after the object is created; the rest help render the details accurately, and the AI shows them on the finished photo where that helps sell.

Service subtypes

When you create a service, you pick one of eight subtypes — it tells the AI what matters for this particular service, both on the photo and in the analysis:

The subtype can be changed at any time — its chip opens from the same badge under the object's title that shows the marketplace for a product.

What else changes for a service

Templates for a service

A service's template catalogue differs from a product's in three ways.

A dedicated "For services" category. Nine templates a product doesn't have: "What is included", "Guarantees and terms", "About the specialist", "Portfolio" (2–4 photos of completed work in a grid), "Service area and hours", "Specifications", "Rental terms", "Fleet and equipment", "Questions and answers". The category sits right after "Information". Their data is pulled from the analysis just like for product templates: the block under the thumbnail is filled in by AI, and every line can be edited.

Familiar templates get service wording. Same templates, different labels — but template names come from the database in Russian regardless of your locale, so the UI still shows the Russian name: «Способ применения» (How to use) becomes «Как мы работаем» (How we work), «Преимущества и УТП» (Benefits & USP) becomes «Почему мы» (Why us), «Отзывы покупателей» (Customer reviews) becomes «Отзывы и рейтинг» (Reviews and rating), «Сертификаты и гарантии» (Certifications & warranties) becomes «Лицензии и допуски» (Licences and permits), «Варианты использования» (Use cases) becomes «Для каких задач» (What we are hired for), «Сравнение с аналогами» (Comparison) becomes «Мы и обычный исполнитель» (Us vs a typical contractor) — «До и после» (Before and after) keeps its name. Product-only templates that make no sense for a service — dimensions, close-up, the whole «Подача товара» (product presentation) category, scenes and background plates are hidden: for a service the real object, person and place from the photo are never replaced.

A "Recommended" badge. Templates that suit your subtype (transport, machinery rental, repairs and so on) carry a quiet mark in the thumbnail's corner and come first inside their category. It's a hint, not a restriction: any template in the category can be picked, nothing is preselected, and the category order doesn't change. The subtype comes from the object's card — change it and the hints re-sort.

After a page reload

This applies to any object, not only services: if the page reloads (for example, the phone unloaded the tab), the simple wizard reopens where you were — the latest single photo from the last half hour is shown right away with the note “Reopened your latest result”. Photos from a Photo funnel set don't count: the wizard shows one photo, not a set. The step-by-step wizard and Pro open on the first step.

Gradual rollout

Avito listing mode is rolling out in pieces, not to everyone at once. If something described here isn't visible yet, it will appear as the rollout continues; behavior for existing products and marketplaces doesn't change.