SozdaiChoosing a Card Style
The first wizard step is style selection. This determines how the card will look: object placement, lighting, background, overall feel. Three options, each suited for a different situation.
Three options
On the "Style" step you see three tabs: "Template", "Reference", and "Custom prompt". Pick one — the others are disabled.
In brief: Template — fast and predictable, ideal for a first card. Reference — when you already have an image you like. Custom prompt — when you need maximum flexibility and know exactly what you want. More detail on each below.
Template
A ready-made library of presets organized by category: catalogue photo, scene, flatlay, infographic with text, product in hand, and more. Click one and you're done. No additional configuration needed.
The template also determines how many product photos are used — from one to six depending on the layout. Most templates work with a single "main" photo.
Templates now behave more predictably: each template explicitly "owns" the design aspects it defines (e.g. "On white background" owns the background, "Benefits and USPs" owns the infographic composition). Those aspects are not overridden by the automatic style direction — pick a template and you get its core look in clean form.
When to use a template: first card, no time to experiment, you need a predictable result. Also good for quick category hypothesis testing — run a few different templates and compare outputs.
Reference
Upload an example image — a competitor's card you liked, a Pinterest screenshot, a catalog example, or one of your own past cards you want to replicate. The AI will copy the visual style: lighting, color palette, composition.
Next to the preview there are six checkboxes: lighting, palette, composition, props, background, text style. All are enabled by default. If the reference has an unusual background that you don't want to copy — uncheck "Background" and the AI will replicate everything else.
The actual product from the reference is not carried over — the AI takes only the visual treatment. For more detail on this approach, see Style Reference.
Custom prompt
Describe the style in free-form text. This can be a mood ("Japanese minimalism"), a technical description ("white background, soft shadows, top-down view at 30°"), or a reference to a familiar aesthetic ("looks like Wildberries product cards in the cookware category").
This is the most flexible option — the AI interprets your wording directly. But "make it look nice" won't work well: the more specific the description, the more accurate the result. Things that work well: colors, textures, light sources, photography or design styles.
If you chose reference, see Style Reference for details on the checkboxes and examples. For custom instructions on the "Details" step, see Step-by-step Card Generation.