Photo funnel

What it is

A Wildberries or Ozon card needs several photos: the first one catches the eye in search results, the next ones explain the benefits and dimensions and show the product in use. The photo funnel makes these photos in one run and in one style: you pick a sample photo, and the AI draws the rest with the same palette, fonts and badges. Each photo has its own job.

The photo funnel is available for WB · Ozon · YM products. Avito listings don't have it.

Where to find it

• The “Photo funnel” tab in a product's project.
• The “Photo funnel” item in the “Create” section of the sidebar (on a phone — the “+” button at the bottom, then “What do you want to create?”). Inside an open product it goes straight to the tab; anywhere else it opens the “Which product is it for?” window.
• The “Make the whole photo funnel in this style” button under a finished photo in the simple and step-by-step wizards — that photo becomes the sample.

How to make one

1. On the “Photo funnel” tab, in the “New photo funnel” block, pick a sample photo. Photos are split into two groups: “Created” — made in Sozdai, and “Uploaded” — your own. If none fits, the “or make a new photo in the wizard” link opens the wizard. Changed your mind — “Pick another photo”.
2. Tick the photos to make. The list is tailored to the product: “Benefits”, “Dimensions”, “In the interior”, “Close-up details”, “How to use”, “Composition”, “What's in the box”, “Size chart”, “In hands”. An item appears only when the analysis has data for it: “Dimensions” — when the product's dimensions are known; “Composition”, “What's in the box”, “Size chart” and “How to use” — when the analysis has that information. If the sample itself was made with, say, the “Dimensions” template, that item won't be on the list. The first four items are ticked right away; up to 7 photos at a time.
3. Click “Make N photos · M 💎”. The total is on the button and is charged at once for all the photos.
4. Photos appear as they are ready, three at a time. You can close the window or the page — the photos finish on their own and appear in the product gallery.

If the list is replaced by “Nothing to add for this product yet: fill in the product analysis”, fill in the analysis (see Editing the analysis) and pick the sample again.

What the set looks like

• Style — like the sample: the AI studies its design and repeats it on the other photos.
• Text — each photo gets its own, from the product analysis; the sample's headline isn't repeated. The lettering is in the interface language.
• Quality and format. If the sample was made in Sozdai, the new photos get the same quality (Flash or Pro) and the same format. If you uploaded the sample, the quality comes from the “Default quality” setting in your profile, and the format is 3:4.
• The product. For a Sozdai sample, the AI uses the same product photos the sample was made from. For an uploaded sample — your other uploaded product photos, or the sample itself if there are none. That's why a finished infographic made elsewhere works as a sample too: the AI won't paste it inside the new photos.

Price

Each photo costs the same as a card photo: 2 💎 with Flash, 4 💎 with Pro.

• If you don't have enough 💎, Sozdai charges nothing and offers a top-up.
• If a photo fails, its 💎 come back automatically — the tile says “Didn't work out, 💎 refunded”. When the whole funnel is finished, a “Retry · N 💎” button appears on that tile.
• If a server failure or update interrupts the work, the 💎 for photos that weren't made come back on their own within a few minutes — even if you closed the page.
• Until you've paid for anything, photos carry the sozdai.app watermark, like other images (see Credits).

One at a time

Only one photo funnel or one rich content set runs at a time. While one set is running, a second one won't start — wait for the first one to finish.

Finished photo funnels

At the top of the tab is “Your photo funnels”: the latest one is expanded, the others are under the “N more photo funnels” button. The sample comes first and is marked “Sample”. Click a photo to open it full size. “Download all” saves the funnel as one archive together with the sample. All funnel photos are also in the product gallery on the “Photos” tab.

If the product has no photos

Until the product has any photos, the tab offers “Make the first photo”: it sets the style of the whole funnel. The button opens the wizard.